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Search Engine Optimization (SEO) Explained in 90 Seconds

From code to copy, we provide customized SEO packages that meticulously cover the internal and external factors that affect how your website ranks.

Leading Edge Marketing Solutions is constantly researching, testing, connecting, and finding other ways to stay on top of this always-changing industry so we can offer the best, most relevant advice to help you succeed! We’re here to help educate you about online search marketing and develop a strategy that’s right for you and your business. Put us to work for you and we will deliver new customers to your businesses through our proven search engine optimization and pay-per-click marketing strategies.

We Guarantee Results!

Superior On-Page Optimization

The structure of a webpage and its content is only a piece to the SEO puzzle, but a very important piece. We perform best-in-class optimization with our proven techniques.

We research and find the best performing keywords in your industry and incorporate them to the appropriate pages on your website. We utilize the keywords that drive sales.
Our team goes through a website making sure all the pages which are meant for the public can be found by the search engines. We want nothing holding you back.
Not only will we optimize the content on your current webpages, we will show you the secrets to developing content that will keep customers coming back. Yes, content is king.

Quality White Hat Link Building

The best SEO companies are the ones focused on the quality of links versus the quantity of links. Don’t be left behind as the world of search engine optimization evolves.

We seek out links from various authoritative resources such as trade associations and niche directories. Only the most reputable make it to our list.
Offering valuable content not only helps build your company into an authority, it also presents opportunities for quality websites to link back to you.
We seek out related authoritative websites and content for linking opportunities. Our research tools and experience give you a leg up on the competition.

Local Search Optimization

It is important that the search engines have a clear understanding of what your business does and where you are located. Our local search ranking techniques gets you higher rankings for Google Maps & other local serch results.

We ensure the search engines understand your business and your target area. We can achieve this through schema markup, NAP data, and localized keyword optimization.
Now more than ever it is imperative your business is found on Google Maps. We improve your maps listing by completing your profiles, claiming missing listings, encouraging reviews, and standardizing NAP data.
We optimize your content to draw in consumers in your local area. Our goal is to work with you to develop informative, creative content that will keep your local audience coming back for more.
One of the most important components of Google’s local ranking algorithm are citations. We build/standardize citations from well-established and authoritative portals (i.e., Yelp, Yellowpages, etc).
In most areas there are websites that are well regarded in the community and are looked at strongly by the search engines. Our technology helps identify where you need to be listed

Pay Per Click (PPC) Campaign Optimization

Anyone can create a PPC campaign, but creating one that will deliver results requires a great deal of research and analysis. We structure your campaign that will fit your budget and drive the right customers to you.

We seek to find the keywords that can help your advertisement thrive without having to spend too much of your budget. By looking at competition and other factors, we make sure you’re reaching your full potential.
When creating a PPC ad, choosing your landing page is very important. We will help make sure that when someone clicks on your ad they are sent to a landing page with a great call to action that will give them the best opportunity to convert.
One of the most important aspects of a successful campaign comes down to how your ads are written. We write ads that entice users to click on them, but also encourage them to transact.
Our philosophy is not “set it and forget it”. We continuously optimize your campaigns so that they reach new heights, delivering the best customers at a great Return On Investment (ROI).
Our team continuously monitors the effectiveness of the ads to ensure they are running at peak efficiency. We are always looking to raise the bar by A/B testing multiple ads.
User trends can help us determine how the ad might need to change in order to be successful. We follow these trends to see where the clicks are happening and how your ad can be revised to take advantage.
You want to make sure your budget is being used wisely. We create ROI goals and alter bids accordingly based on the keywords that are driving the best conversions.
Our team will provide insight into how your search budget is being spent. By knowing what ads and keywords drive conversions for your business you are able to make more qualified decisions.

We’re Here To Help Your Business Blast Off!

Through Creative Ideas, Innovation & Sheer Determination