At Leading Edge Marketing Solutions, we start by extensively discussing what your project requirements are and whether it is simply a refresh of your current branding, or a complete overhaul. We then research your industry thoroughly, taking into account visual psychology i.e. what suits your particular industry and what will make you stand out from your competitors. Next, we begin presenting a wide variety of initial concepts for you to choose from. We collaborate with you to refine your brand and ultimately create a brand which you can be proud of.
Finally, once you are happy with the core identity we then develop out your brand to a series of visual digital applications including brand guidelines, icons, and typography styles to ensure your brand looks consistent.